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Glam-vintage styles combined with modern
designs perfectly sum up Diesel's new and exclusive sunglasses
and optical frames collection.
For the Diesel female, the new injection-molded silhouettes have
an ultra-glamorous appeal ensuring their place as Summer's
must-have accessory. The rounded shape draws inspiration from
the Seventies and has been restyled with cool details such as
the contrasting profile that follows the shape of the frames to
movie star effect. The logo is visible on the front portion,
along the rim of the lenses and stands out against daring hues.
Urban designs meets high tech inspiration in the new iconic
metal wrap-around male version, where the aviator-shaped lens is
fastened to small clasps. These folding sunglasses are cleverly
designed to take up as little space as possible with the
capability to fold at the temples and over the nose and hence
can be stored inside a miniature case. A new reinterpretation of
the "Holes Concept" enriches the range of the other new styles,
adorned by three metal profiled holes at the temples whilst the
eyewear frames have coloured enamel inserts in two-tone or
contrasting hues.
The reference to Diesel's historical sunglasses is no
coincidence. 2008 is Diesel's 30th anniversary and to celebrate,
the brand's icons have been revisited in a contemporary spirit
in styles destined to become collectors items. The new
fascinating injection molded styles have been branded with
Diesel's iconic "Only the Brave" Mohican logo. This is
positioned to stand out against the contrasting shiny/rubber
shades of black/grey, black/white, brown/air force blue and
cactus green/yellow.
The stylish and contemporary glam look of the eyewear collection
also includes extremely light titanium and aluminum silhouettes
with temples that feature coloured acetate or faux-wood inserts
and styles with original forked temples, an original
interpretation of the logo. The unique design of Diesel eyewear
originated from the collaboration between Safilo Product
Development Department and the Diesel Creative Team, headed by
its longstanding Creative Director Wilbert Das |