Progressive Precion Pure by Zeiss

Progressive Precision Pure

ZEISS Precision Pure combines unique, patented technologies to ensure comfortable
viewing of both digital and print materials with up to 40% wider fields of view.

Mobile devices have radically changed our lives,
and they make our eyes work harder than ever before.

Cellphone	Tablet	Computer	TV	Lighting

ZEISS Progressive Precision Pure.
Pure vision for the digital world.

Digital devices like mobile phones and tablets have changed the way we live, work and play. But they’re also challenging our vision like never before. We hold digital screens at a higher angle and closer to our eyes than books and newspapers. Eye movements are faster and more dynamic, rapidly refocusing between near vision and far.

Today presbyopes need a progressive lens that gives them outstanding vision in the real world and the digital world. ZEISS Progressive Precision Pure meets both needs with ZEISS Digital Inside technology and full Rx customization - supported by ZEISS Precision Technology for enhanced clarity, faster refocusing and optimal lens aesthetics.

ZEISS developed our unique Digital Inside technology to provide you with:
• Natural head and body posture when reading
• Easy , clear focusing on your hand-help device
• Relief from Digital Eye Strain

We optimize the viewing zones of your lenses based on factors unique to you, including:
• Your full prescription
• The size and shape of your frame
• The size and shape of your face
• The way the frame fits you.

The result is a lens precisely designed and adapted to your unique face, providing maximum 3D vision and up to 50% wider fields of view.

Traditional eyeglass lenses were not designed for this major shift in our visual needs. The frequent result is Digital Eye Strain, with symptoms including headaches, blurred vision and tired eyes.

Progressive lens optimized for conventional reading behavior:
The near vision zone and inset are adjusted for the reading distance required for printed materials like books and papers.

Progressive lens not optimized for digital reading behavior:
The near vision zone is not compatible with the shorter, higher reading distance needed for digital devices, resulting in an unnatural head and body posture as wearers attempt to view digital devices through the near vision zone.

ZEISS Progressive Precision Pure with Digital Inside Technology optimized for both conventional and digital reading:
With a wider, deeper near zone, you can comfortably read both conventional and digital materials without physical or visual strain.

Dempster Eye Care
7174 Dempster St
Morton Grove, IL 60053
(847) 470-1115

OFFICE HOURS

Monday

9:00am - 6:00pm

Tuesday

10:00am - 7:00pm

Wednesday

9:00am - 6:00pm

Thursday

10:00am - 7:00pm

Friday

9:00am - 6:00pm

Saturday

8:30am - 2:30pm